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.ART creative community

Creating community with .ART

Kickstarter is a globally recognized crowd-funding platform, which supports creative across a wide variety of industries. “We wanted to use the .ART website as a way to speak directly with the arts community in a more targeted and focused way” Shane Brennan, Arts Engagement Strategist, Kickstarter. The Kickstarter.ART website is a storytelling platform to chronicle the success achieved by various art community projects that were funded through Kickstarter and provide the project investors greater visibility into the impact of their support.

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Deepening Engagement with .ART

Hauser & Wirth Gallery launched an interactive visual chronology detailing the gallery’s history, artists and major projects. Hauser & Wirth believes that this timeline will become an invaluable resource for researchers, students and the wider public. The Hauserwirth.ART website is displayed on monitors at the front desk of each of our six gallery spaces worldwide, in order to encourage visitors to deepen their engagement with the gallery and to contextualize the art on view. The launch of the site will coincided with the gallery’s 25th anniversary at Art Basel Hong Kong 2017.

Identification with .ART

BRAFA, the Brussels Art Fair, is among the oldest existing art fairs in the world starting in 1967. BRAFA has over 60,000 international visitors each year. Gallerists exhibiting at BRAFA specialize in fine arts. BRAFA’s prior website was, using the Belgian country code and wanted to get access to a community that was open to the whole world. “Having domain name BRAFA.ART we will understand immediately what it’s all about - Art, in all its diversity" comments Bruno Nelis, BRAFA PR & Communications Director.

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